Outdated Website

The firm’s old website was outdated. The text was hard to read, there was no call-to-action and it did not display correctly on mobile devices.

High Advertising Costs, Little Profit

This law firm was putting money towards online ads but the inefficiencies of the website led to a low conversion rate. This resulted in high costs yet little return on their investment.

Website Conversion Optimization

• Designed a landing page that was optimized and mobile-friendly.
• Incorporated a clear contact form and a click-to-call button.
• We used recent testimonials to add trust elements.

New Google Ads Strategy

• Set-up a keywords strategy based on location and their target audience.
• Created click-to-call ads and optimized their GoogleMyBusiness profile.
• Included negative keywords to help reduce the cost of advertising.

The Results